So, retailers benefit from the sales of returning customers. They are more likely to shop at a store again if the returns experience is easy. Research shows that most consumers consider returns policies when shopping online. What does this mean for suppliers and logistics providers? That they need to have a robust returns management setup. In short: reverse logistics is the collective term for moving goods in the opposite direction than usual, from customers back to retailers, suppliers, or manufacturers. This includes the physical transport of the goods as well as the organizational and administrative elements, such as managing returns, exchanges, and recalls. In other words, it’s the logistics activities after the initial sale of a product to potentially extract value or end the product’s life cycle. The definition of reverse logistics is the process of returning goods back up the supply chain to recapture value (reuse, recycling, etc.) or disposal. "Just like the old saying about free lunches, there is no such thing as the ‘free return of goods that we buy online," said Professor Richard Wilding OBE, Leading expert in logistics and supply chain management What is reverse logistics? So, it makes sense to take a holistic look at reverse logistics, understand the benefits, weigh the advantages, and see what international ecommerce returns management can look like. Today’s consumers are increasingly demanding free and easy returns, and the environmental impact of mismanaged returns is increasingly under the spotlight. The logistics process doesn’t always end with the notification “Package Delivered!” But we all know that supply chains are not that simple, especially in today’s era of ecommerce. In the simplest terms, logistics is all about getting goods from A to B. What exactly is reverse logistics, what are the benefits, and why is it important? We answer these questions and explore international returns management in action. But it’s also a broad, often confusing concept. Reverse logistics plays an essential role in both ecommerce and the circular economy.
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